How can ASDA colleagues get involved?

Pedal Power is a company wide programme designed to make cycling more accessible and affordable for everyone. One of the main objectives of Pedal Power is to raise £1m to help set up Bike Clubs in communities across the UK.

Where to send the money you raise

There are two ways to bank fundraising money against your store or depots total:

  • Money can be downloaded in the cash office to code 4002
  • Cheques made payable to Pedal Power can be sent to:

    Lisa Burnett
    ASDA in the Community
    ASDA House,
    Southbank,
    Great Wilson Street
    Leeds
    LS11 5AD

So what can you do?

We would like all of our colleagues to get behind Pedal Power and raise money for this worthwhile cause. Everyone is doing their bit and even our CEO, Andy Bond, has accepted an extraordinary challenge to help raise funds. Andy is undertaking a gruelling sponsored cycle ride from Lands End to John O’Groats – a journey of over 1000 miles. A simple way to add to the money we raise is to sponsor Andy online. You see how easy it is? You can help support Pedal Power without even moving off your seat!

However, for the more active colleagues out there, here are some ideas of how you could get involved and raise money towards your store or depots total for Pedal Power:

Total raised so far:

£1,241,098

ASDA fundraising top ten

ASDA fundraising top ten
Position Store/depot Amount
1 Leicester £8633.32
2 Tunstall £8229.00
3 Hyson Green £8062.48
4 Dunfermline £7922.61
5 Telford £7076.95
6 Bloxwich £7000.00
7 Thurmaston £6683.32
8 Sinfin £6601.76
9 Donnington Wood £6117.07
10 Perth £6039.65
Updated weekly; last updated on 14/08/09.

Fundraising case studies

Read our case studies of how colleagues have raised money for Pedal Power so far, and be inspired for your own fundraising ideas!

View the Case Studies

Match Andy’s challenging cycle ride

Each store/depot will now have an exercise bike which you can set up in the foyer, or colleague area. Get colleagues, friends and family to sponsor you for every mile you manage to cycle, but if you don’t fancy the whole 1000 miles on your own – start a relay race of colleagues – just make sure you all get sponsored for what you manage to complete!

Dress down day

Organise a dress down day in store, local schools or organisations – you could challenge everyone to wear their sports gear or dress up as their sporting hero. Don’t forget to get a small donation from everyone to do this (no more than £1 per person – especially if it’s with kids).

General fundraising ideas

Remember your fundraising does not need to have a cycling theme, here are few more ideas to get those
creative juices flowing:

  • Raffle
    Everyone loves the opportunity to try and win a prize. All you need is a few books of raffle tickets and 3 or 4 prizes to entice people to enter. See if your GSM or PM will agree to you raffling an extra days holiday for colleagues to try and win… just watch how many tickets that will sell!
  • Work sweepstakes
    Who can get the closest to the right answer? You can do this with the weight of an unborn baby (assuming the mother is happy with this!) or even a horse race. Don’t forget to charge a minimal amount for each guess – £1 is the average
  • Cake bake
    Do you have any budding Delia Smiths in your store? If so, get them baking some yummy cakes. You can then set up a stall and sell them for really reasonable prices. Or even better you could get the local schools to do this and raise money
  • Work fines
    Have a colleague box for fines – you can decide as a team what is the ’no go area’ – when colleagues slip up they have to put £1 in the box!
  • Colleague sports day
    Not only a great way to raise money but a great team building event. Get your colleagues together in a local park and get sponsored for taking part in various sports activities. The sillier the better – how about welly wanging? Kids love sports days so why not include the whole family and raise even more money?
  • Sponsored job swap
    Just think who you’d like to be for the day. You could get sponsored to do a swap or auction off roles for the day… how much would you pay to be the one giving out the orders for a day?
  • “Bad” day
    There are lots of things you could do here like a bad tie day – get everyone to come in wearing the worst tie they can get their hands on – the more hideous the better. Don’t forget to get donations for this and the worst tie could win a prize. Again, school kids love anything like this so why not involve them too?
  • Baths!
    Yes you’ve guessed it – the general public love nothing more than seeing someone humiliate themselves (go on admit it – we’re all the same!). We would all pay good money to see someone sitting in baked beans or custard so ask people to give generously
  • Guess the weight/height/amount
    This is an easy one to do – fill a jar with sweets and ask people to guess how many there are – charge 50p a guess and the closest answer wins the jar of sweets! You can do similar things with a cake by asking people to guess the weight. Or have a teddy with a name already decided – just write a list of 50 names and ask people to pay 50p a guess – the one who gets the correct name wins the teddy
  • Head shaving/dyeing/waxing
    It comes back to that public humiliation thing again! How much would you pay to watch someone having their head shaved, hair dyed or a guy having his legs waxed?
  • Bag packing
    Arrange for extra colleagues to bag pack at checkouts and ask for donations in a Pedal Power branded bucket (stickers will be provided for you).
  • Cash collections
    Again, you can use your buckets to collect but please remember never to shake a bucket at a customer and never ask directly for a donation – people will donate if they want to.

There is no end to the different fundraising ideas you can come up with so feel free to be creative. Remember to think carefully about the idea and weigh up how much it will cost you verses how much will be raised. You don’t want to spend hours on a fundraising event to find that you only just break even, or worse! Go for the ideas that have little or no investment and your fundraising total will be higher.

We’ve even designed you a sponsorship form as well so all you have to do is print it off and start looking for sponsors. Don’t forget to get people to tick the Gift Aid box if they are a UK taxpayer – this means the Government will give us a further 28p for every £1 you raise – adding even more to the Pedal Power pot!

Watch this space for further updates. Coming soon, we’ll be publishing a league table so you can see how much you have raised verses other stores and depots across the country. There will be some great prizes up for grabs including a once in a lifetime opportunity to cycle with Chris Hoy, Olympic Gold Medallist!

Print off our sponsorship form, and start looking for sponsors!